MillerCoors has announced it will remove its energy drink Sparks from shelves, after public outcry about potential health risks and marketing to kids. A group out to prevent underage drinking is thrilled by the decision. Diane Riibe, Executive Director of Project Extra Mile, says the giant brewer giving into public demands is a victory. She calls it a message to policy makers; as well as those who would produce, manufacture or distribute such drinks.
Last June, Anheuser-Busch stopped selling comparable products, including "Tilt' and "Bud Extra." Riibe says in addition to MillerCoors latest move, 85% of energy drinks that had been in existence are now gone.