The 2010 race of governor could end up being the most expensive in state history.With Governor Doyle not seeking reelection, the state faces its first gubernatorial race without an incumbent since 1982. Mike McCabe of the Wisconsin Democracy Campaign says that could result in a very crowded field of candidates trying to earn the nomination, which will drive spending up very quickly.
The 2006 race for governor carried a $32 million price tag. With an open field for both Democrats and Republicans, McCabe predicts that will go up dramatically this time around. He can see campaign spending adding up to as much as $50 million by November of next year.
As in most statewide campaigns, the majority of those dollars will end up being spent on TV air time. McCabe says voters can expect to be inundated, once the campaigns get rolling.
