May 16, 2012

New tourism spot is out, but where’s the logo?

Wisconsin Department of Tourism's logo "Live Like You Mean It."

Wisconsin Department of Tourism's logo "Live Like You Mean It."

The autumn tourism campaign is underway, with no sign of the new logo.

You won’t find the Wisconsin Department of Tourism’s newest logo — “Live Like You Mean It” — in the agency’s new fall TV commercial, despite autumn being the second busiest travel season in Wisconsin. Kelli Trumble, Secretary of the Tourism Department, defends the lack of exposure, saying her agency had a “soft launch” this summer for the slogan.

“Building a brand like we’re building takes a tremendous amount of time.” Trumble says “first and foremost” they need to drive people to their consumer website TravelWisconsin.com.

Yet the new logo is not there, either.

“As it all evolves we’ll decide where a logo will be placed and not. You don’t always find logos in everything you do.”

Despite spending $251,000 to create, research and brand the new logo, Assemblyman Glenn Grothman, who sits on the legislative Tourism Committee, is actually glad the agency doesn’t feel obligated to use it. [Read more...]

UPDATE: Teen athlete dies at practice

A Wausau area junior high student died during cross-country practice Monday. The 14-year-old 8th grader at D.C. Everest apparently collapsed during warm-up exercises on the running track about 3:30 p.m.

Police and paramedics were unable to revive the student. He was pronounced dead at St. Clare’s Hospital in Weston.

The district is withholding the student’s name pending the notification of his family. Police will likely release the name Tuesday. The accident remains under investigation though police say there does not appear to be any indication of foul play.

The district has called in grief counselors to help students and faculty deal with the death.

UPDATE: The Everest Metro police department and the D.C. Everest school district have called a joint 1 p.m. news conference to discuss 14-year-old Forrest Goetsch’s death during practice yesterday.
 

Contributed by Matt Lehman-WSAU

Amish premise ID case to get court hearing

A judge’s decision is expected Wednesday, on whether or not a Wisconsin law requiring livestock owners to register their properties is Constitutional.

Clark County Circuit Court Judge Jon Counsell will hear testimony in Wisconsin vs. Emanuel Miller Jr.

Miller, from the Loyal area, is one of dozens of Old Order Amish farmers around the state that refuse to comply with Premise I.D., saying it is the first step toward the eventual tagging of all animals, or the Mark of the Beast.

In July, Counsell explained he first wants the state to establish the facts of the matter, which don’t appear to be in dispute.

Then, he’ll hear arguments on a motion to dismiss the charges. District Attorney Darwin Zwieg, on behalf of the State of Wisconsin, and Attorney Bonnie Wacsmuth, appointed as a “Friend of the Court” in the matter, will address the constitutional questions regarding religious freedom.

This is believed to be the first “test case” on mandatory premise ID in the state, if not the country.

Clark County has dozens of farms that are reportedly not in compliance with the rule, which states: anyone who keeps, houses, or co-mingles livestock must register their premises with the state of Wisconsin.

The penalties include a denial of state licensing. Wednesday’s hearing will begin at 8:30 a.m.

WCCN’s Paul Knoff contributed this report

Obey on slow pace of health care reform

Congressman Dave Obey says, while Congress may be taking its time to complete a reform package, the status quo is definitely not sustainable. “You’re going to have double the number of uninsured that you have today, unless you have major changes in the health care system,” said the Wausau Democrat.

“When Harry Truman tried to reform the health care system, it was costing us four percent of our total national income, when Dick Nixon tried to do it, it was costing us eight percent. Today it’s costing us seventeen percent, and within ten years it’s going to cost us twenty five percent.

Obey insists that, absent some reform, twenty five percent of domestic product could go to health care in another ten years. Given the complexities of the debate, Obey says there’s no hurry in Congress. “There is no definite time line,” said Obey. “It will take as long as it takes, to overcome the misinformation being put out by the insurance lobby.”

“You’ve got 535 people who have different opinions,” said Obey. “That’s the way the country works.” Obey said if he had to bet, he’d wager a final vote on health care reform will come “right around December 23rd, at midnight.”

WXCE’s Kurt Mayer submitted this report

Beer tax buzz in Madison

Should beer drinkers foot the bill for tougher OWI laws? That’s a concept which appears to be gaining traction at the Capitol, in the wake of the state Assembly’s unanimous approval of a package of enhanced drunk driving measures.

“I came out for the beer tax, and I’ve gotten some very positive comments from people,” said Madison Democrat, state Representative Kelda Helen Roys. Roys wants proceeds used to fight drunk driving and other alcohol-abuse issues. The beer tax in Wisconsin hasn’t been raised since 1969.” Roys calls it “a very modest increase in a tax that has not been increased in forty years, to help pay for enhanced prosecution of drunk driving, to pay for better treatment and more effective programs to stop drunk driving.”

“I’m very optimistic, there’s no question that there’s a buzz in this Capitol,” says the bill’s author, state Representative Terese Berceau. “There’s no question that the public is saying do something about drunk driving, and there’s no question that legislators are saying we’ve got to come up with the money somewhere.” In 2005, the Madison Democrat proposed raising the beer tax from two dollars to ten dollars a barrel. Now, she says the increase should be even higher, to pay for the increased costs of the OWI crackdown. 

“There are so many different players in this, who would like some of the money,” says Berceau, noting that the state’s district attorneys are likely to request additional staffing to deal with an increase in drunk driving arrests. A legislative panel is expected to hold a hearing on the bill in the coming weeks.

WIBA’s John Colbert contributed this report