Officials sign a trade agreement making a Chinese company the exclusive distributor of Wisconsin ginseng in China.
Governor Jim Doyle says customers regard Wisconsin ginseng as the world’s highest quality.
“In China, I know from my travels there, when you say ‘Wisconsin,’ people in China know the word … because it is symbolic with particularly high-quality and very mild ginseng.”
China is Wisconsin’s primary market for the ginseng root. It’s estimated that this new deal with the largest producer of traditional Chinese medicine will bring more than $12 million back to Wisconsin in the next five years.
“While 2009 has been a very difficult economy for a lot of businesses, in the first part of 2009 the exports of ginseng from Wisconsin have increased by 70%.” [click to continue…]
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