February 23, 2012

Holiday gifts, a mouse click away

After the hectic shopping in stores during the holiday weekend, many people will go online today. Madison retail analyst Doug Johnson says the start of Cyber Monday represents a growing trend in sales, with that sector expected to see sales increase 15-percent over last year. He says it’s a “huge, growing market.”

Johnson says many shoppers turn to the Internet as a way to avoid the crowds or to find deals on products they may have looked at in stores.

He says analysts first noticed the trend a few years ago when people started hitting up online vendors after the holiday weekend wrapped up.

However, Johnson wonders if it’s something lawmakers may take a look at when working on ways to address the state’s budget deficit. Many online purchases don’t require shoppers to pay a sales tax, which means states could be missing out on a large amount of revenue. Only a handful of states tax online purchases.

AUDIO: Andrew Beckett reports (1:07)