February 10, 2016

Successful Black Friday weekend

Shoppers were “on a mission” over the holiday weekend, so says a manager of a major department store in Southern Wisconsin. “People were definitely knowledgeable about what they were looking for,” says “Susan”. She says shoppers were looking for “good deals” with popular items being women’s apparel and accessories, as well as slippers for all ages.

Overall, she says, weekend sales were up about two percent from a year ago, with heavy business on Thursday night and Saturday, which made up for a dip on Black Friday.

The National Retail Federation said a record 247 million people visited stores and retail Web sites over the Thanksgiving weekend, up nine percent from a year. The group says almost three-of-every-ten shoppers were in the stores by midnight on Black Friday, up four percent from a year ago.

The second-busiest online shopping day is expected today with Cyber Monday. The busiest is the final shipping day before Christmas.

John Colbert-WIBA contributed to this report

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