Trademarked University of Wisconsin merchandise is flying off store shelves. Figures released today show the products set a sales record in the 2011-2012 fiscal year. Gross royalties received at UW-Madison topped $3.7 million — $400,000 more than the year before. Half of that money is earmarked for financial aid to undergraduate students.
Collegiate Licensing Corporation reports sales of Wisconsin merchandise, such as the school mascot or the motion “W,” ranks 15th among the 160 colleges and universities ranked, and fourth among the 12 Big Ten Conference schools.