Madison will become the center of the dairy universe this week, as the World Dairy Expo begins its five-day run.
State Agriculture Secretary Ben Brancel calls the event a “gem” for Dane County and Wisconsin, attracting up to 70,000 people to various activities during the week. Visitors come from across the country and from more than 90 foreign countries.
The economic impact of the show in the Madison area alone is estimated at over $15 million. Brancel says it helps other areas as well, since many trade groups hold their annual meetings in Wisconsin this time of year to take advantage of the show. Many visitors also travel to agricultural vendors and operations around the state, where they tour facilities and purchase products.
The expo is Tuesday through Saturday.