Wisconsin could see big benefits from adding extra money to its tourism marketing budget now, instead of waiting for the next budget. State Senators Jim Holperin (D-Eagle River) and Bob Jauch (D-Poplar) make that argument in a letter to Governor Walker, where they ask him to consider adding legislation to a special session call that would give the Department of Tourism an extra $2 million for marketing efforts. [Read more...]
Looking for a tourism boost
October 20, 2010 By
Wisconsin has a $12 billion tourism industry, but a coalition of small businesses say the state could be doing much more to attract visitors. Tourism Federation of Wisconsin president Ed Lump says they want lawmakers to spend an extra $2 million in the next state budget on promoting the Badger State. [Read more...]
Tracking the changing colors
September 13, 2010 By
As the seasons begin to change, state tourism officials are hoping to make it easier for fans of fall color to find out where to go.
The Travel Wisconsin Fall Color Report is up and running again this year. Lisa Marshall with the state Tourism Department says it provides an easy way to find out the conditions of trees in locations across the state. [Read more...]
Preparing for the fall tourism season
August 23, 2010 By
It’s still summer, but the state Tourism Department is already looking ahead to fall.
Wisconsin Tourism Secretary Kelli Trumble says the agency is getting ready to roll out their autumn advertising campaign before the end of this month. The effort features the state’s fall color report, which helps to attract viewers from all over. [Read more...]
A golfing boost to the state’s economy
August 9, 2010 By
The Whistling Straits golf course near Sheboygan becomes the center of the golfing world this week, as the PGA Championship comes to Wisconsin.
It’s the second time in six years the PGA has brought a major event to the state, and Tourism Secretary Kelli Trumble says it could bring some major economic benefits along with it. [Read more...]
