MADD makes an ambitious new effort — to eliminate drunk driving. Kari Kinnard, Executive Director of MADD Wisconsin , says this new national effort includes includes increased use of technology like ignition interlock devices, increased enforcement with things like sobriety checkpoints, public activism and education, and treatment for drunk drivers. " Drunk driving is a multifaceted problem, and it's going to take a multifaceted approach to solve this problem," says Kinnard, adding that efforts to combat drunk driving have lost momentum in recent years, at both the federal and state levels. Wisconsin, she notes, is "one of eleven states that prohibits sobriety checkpoints, a life saving measure, and a good deterrent for drunk drivers."
Kinnard says MADD Wisconsin will continue to advocate for checkpoints, and for making first time drunk driving a criminal offense in Wisconsin; "2e believe that . . the right to be safe and free from drunk drivers on the roadways is a possibility." MADD's goal: in the next 10 years and one generation, to completely eliminate drunk driving in the U.S.