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You are here: Home / News / "Life's So Good" but it's the experience

"Life's So Good" but it's the experience

March 5, 2007 By WRN Contributor

Tourism officials unveil their new ad campaign to keep visitors coming back.

Life is still "So Good"  in Wisconsin but the tourism department is taking a different approach this year according to the department's Jerry Huffman. Rather than destination advertising, the new campaign will stress the emotional experience.

Everyone's idea of a great experience may be different so Huffman says they want people to know, whatever it is, you can find it in Wisconsin. Whether it's a moment on a golf course or eating a cheeseburger on a dock in Door County, you can find your favorite experience here.

Last year a large number of tourists apparently did. Huffman says the number they track is tourist spending and it looks like that number in 2006 was 12-billion dollars.

That could be a record but we'll know tomorrow when a recuperating Governor makes the announcement at the annual Conference on Tourism in Appleton tomorrow, by video.

The department has just over 4-million dollars to spend on advertising in 2007 and will target in-state tourists first followed by the Chicago area where they hope to lure people across the state line for that "Wisconsin experience

AUDIO: Jim Dick reports ( 1:17 MP3 )

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