Tourism officials unveil their new ad campaign to keep visitors coming back.
Life is still "So Good" in Wisconsin but the tourism department is taking a different approach this year according to the department's Jerry Huffman. Rather than destination advertising, the new campaign will stress the emotional experience.
Everyone's idea of a great experience may be different so Huffman says they want people to know, whatever it is, you can find it in Wisconsin. Whether it's a moment on a golf course or eating a cheeseburger on a dock in Door County, you can find your favorite experience here.
Last year a large number of tourists apparently did. Huffman says the number they track is tourist spending and it looks like that number in 2006 was 12-billion dollars.
That could be a record but we'll know tomorrow when a recuperating Governor makes the announcement at the annual Conference on Tourism in Appleton tomorrow, by video.
The department has just over 4-million dollars to spend on advertising in 2007 and will target in-state tourists first followed by the Chicago area where they hope to lure people across the state line for that "Wisconsin experience
AUDIO: Jim Dick reports ( 1:17 MP3 )
