Click it or Ticket is a success.
Buckle up or pay the price.
That's what state law enforcement officials kept harping on last month, and, according the experts, that effort was a success in delivering the message to motorists.
"The goal of our law enforcement campaigns is not simply to write more tickets. The real goal is to change driver behavior."
Dennis Hughes with the Wisconsin DOT's Bureau of Transportation Safety says almost 400 law enforcement agencies statewide participated in the Click it or Ticket campaign. Cops throughout the Badger State issued about 6,000 safety belt citations and another 6,000 speeding tickets.
"It really boils down to safer roads for all of us. That means fewer crashes, fewer people injured and fewer funerals."
Hughes stresses the agency's goal is to get motorists to regularly buckle up and slow down. The two-week campaign ran between May 19 and June 1.