Advertising for the state’s fall season is underway …starting today, the day after Labor Day.
Labor Day is widely considered the unofficial last weekend of summer, and now the Wisconsin Department of Tourism is talking about the autumn season.
“We’re launching our fall marketing campaign right now as we speak.”
Tourism Secretary Kelli Trumble says the agency has launched its annual Fall Color Report, featuring a map indicating the progress of fall colors throughout the state.
“We already have people going to TravelWisconsin.com to look at our fall color reports, in fact over 2,000 visits in the first three days that we launched it.”
Trumble explains, the department relies on a small army of folks in various areas of the state reporting on the changing fall foliage.
“Well, we have great partners throughout the state of Wisconsin. We have over 100 people in the field who are calling and contacting the Department of Tourism with a fall color report.”
TravelWisconsin.com also lists routes for 11 classic fall color drives.
The fall season in Wisconsin is the second-biggest travel season, driving nearly $3 billion to the state’s economy. Summer generates most of our state’s 13-billion tourism dollars.
Jackie Johnson report (1:15 mp3)
