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You are here: Home / Business / Harley-Davidson drops Buell brand

Harley-Davidson drops Buell brand

October 15, 2009 By WRN Contributor

Harley-Davidson has decided to stop producing one of its motorcycle brands. Erik Buell developed the sport bike in 1983. He made the announcement on the company’s website.

AUDIO: Erik Buell (:17 MP3)

The decision will result in the loss of about 80 manufacturing jobs in East Troy and about 100 salaried positions. Harley-Davidson says its third-quarter profit slid 84-percent on lower motorcycle shipments and recession-related difficulties in getting loans for its customers. The company also plans to sell its MV Augusta division.

Jason Fischer

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Filed Under: Business



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