With the use of methamphetamine among Native Americans twice that of other ethnic groups, the feds are trying discourage its use with a new campaign targeting Indian Country. Gil Kerlikowske, the “drug czar,” says the ads were developed with input from tribal groups and appeal to their sense of culture and pride.
Kerlikowske says “prevention is key,” as enforcement efforts are difficult in the Native American community. Federal law enforcement has told him repeatedly in the tight knit Indian community, reporting incidents is discouraged. The drug czar says a smaller police presence and available land are reasons use of meth is so much higher on reservations.
The Office of National Drug Control says this is the only national anti-meth advertising campaign tailored to reach both youth and adults in Indian Country. The campaign is running in 15 states, including Wisconsin, and end in August.
Brian Moon reports (:53)