“The Best Care In the Air” remains, despite the new name for Midwest Airlines. That from Republic Airways CEO Bryan Bedford on the decision to rebrand Milwaukee’s hometown airline with co-owned Frontier Airlines. He says parts of the Midwest Airlines experience will be a part of the new Frontier Airlines, including a chocolate chip cookie for all passengers.
Bryan Bedford (:09)
Bedford says more travelers associate the Frontier Airlines name with low fares than the Midwest Airlines name. The Midwest name has been used ever since the carrier started in Milwaukee in 1984, but Frontier is a larger carrier.
It could take up to 18 months to complete the rebranding effort.
Contributed by Jason Fischer