Sales apparently were “in the black” for the traditional start of the holiday shopping season over the weekend. Susan, who manages a major department store in southern Wisconsin, estimates Black Friday sales at her store were up two percent from last year. She says customers were “shopping smart,” looking for big bonus items, especially when it came to electronics.
AUDIO: Susan on what shoppers were buying (:18)
Meanwhile Green Bay retailers were calling sales numbers from Black Friday “spectacular” and “awesome.” The Green Bay Press-Gazette reports some stores say they had 50 percent of their projected sales for the day in the cash registered by 4 a.m. Many stores were opening at midnight for the first time.
Nationally figures indicate a record breaking Black Friday, setting a positive tone for the holiday shopping season.
John Colbert-WIBA contributed to this report
