Wisconsin officials are close to implementing a variable pricing plan for single
game football tickets in 2012. UW’s athletic board is expected to give final approval of the plan on Friday.
The price of season tickets will remain the same ($42) under the plan. Single-game tickets will cost $65 for the Minnesota, Ohio State and Michigan games, $55 for Illinois and $45 for the Northern Iowa, Utah State and Texas El-Paso games.
Eight other Big Ten schools are already ready to have variable pricing models for football tickets this year.
UW officials also plan to raise ticket prices for men’s basketball games in the 100 level seats. Tickets will increase from $24 to $28 per game. The cost of single-game tickets will increase to $30 from $26.