The Bradley Center in Milwaukee is now the BMO Harris Bradley Center. The
BMO Harris naming rights are expected to bring in more than $1-million a year on a 6-year deal.
According to Don Walker’s story in JSOnline.com, the BMO Harris contribution, along with sponsorship commitments from Harley Davidson, Kohl’s, Northwestern Mutual and Rockwell Automation will total more than $18-million over six years.
It’s good news for the Bradley Center and it’s tenants, with the goal of building a new multipurpose arena in Milwaukee.