The Milwaukee Bucks on FOX Sports Wisconsin have become must-see TV again. The Bucks are trending 326 percent higher compared to this time last season, putting the team on pace to have one of the highest rated seasons since 2009-10. The increase in TV viewership is the highest of any NBA team televised on a regional sports network.
Telecasts thus far hold a 2.30 primetime average (Mon.-Sun., 7:00-10:00 p.m.), beating the primetime average of all cable networks in the market. Bucks programming on FOX Sports Wisconsin also received double the ratings points during ESPN NBA side-by-side telecasts in the market, beating ESPN on all fourteen occasions so far this season.
The Bucks return to action Friday night, hosting the Denver Nuggets (7 p.m.) on FSW.