• Home
  • News
    • Politics / Govt
    • Legislature
    • Crime / Courts
    • Health / Medicine
    • Archives
  • Sports
    • Badgers
    • Packers
      • Titletown Report
    • Brewers
  • Contact Us
    • Reporters
  • Affiliates
    • Affiliate Support

Wisconsin Radio Network

Wisconsin News and Sports

You are here: Home / News / Wisconsin tourism head welcomes ad campaign criticism

Wisconsin tourism head welcomes ad campaign criticism

February 6, 2015 By Andrew Beckett

Kareem Abdul-Jabbar and Robert Hays star in a Wisconsin tourism ad. (Photo: Travel WI)

Kareem Abdul-Jabbar and Robert Hays star in a Wisconsin tourism ad. (Photo: Travel WI)

The head of Wisconsin’s Department of Tourism is taking criticism of a state ad campaign in stride.

The TV advertisements, which features cast members from the comedy classic movie “Airplane” talking about Wisconsin attractions, were recently referred to by Minnesota Governor Mark Dayton as the “most idiotic thing” he’s ever seen. State Tourism Secretary Stephanie Klett is thanking the governor for his comments, after she says social media “went crazy” in response.

Klett says Dayton’s slam actually resulted in a big increase in views for the campaign, amounting to about $600,000 in free press for Wisconsin’s tourism efforts. She says her office put together a gift basket filled with Wisconsin products to help thank the governor, and adds that some Minnesota residents have even offered their support for the ad campaign with comments left online.

The Wisconsin tourism ads feature actor Robert Hays and former NBA star Kareem Abdul-Jabbar. They were directed by Wisconsin natives Jerry and David Zucker.

Share this:

  • Facebook
  • Twitter

Filed Under: News, Tourism



Featured Stories

Wisconsin Volleyball team back in NCAA National Semifinals (AUDIO)

Baseball suspends Cubs reliever for throwing at Brewers Woodruff (AUDIO)

Badger women’s soccer advances to Big Ten title game

Wisconsin volleyball advances to eighth-straight NCAA Sweet 16

Brewers place Cain on injured list

TwitterFacebook

Sports Headlines

Wisconsin Volleyball team back in NCAA National Semifinals (AUDIO)

Baseball suspends Cubs reliever for throwing at Brewers Woodruff (AUDIO)

Badger women’s soccer advances to Big Ten title game

Wisconsin volleyball advances to eighth-straight NCAA Sweet 16

Brewers place Cain on injured list

More Sports

Tweets by @WRN

Get our news delivered to your inbox:

Enter your email address:

Delivered by FeedBurner

Copyright © 2021 · Learfield News & Ag, LLC