Just in time for Saturday’s match-up with the Marquette Golden Eagles, there’s something new for Badger fans at the Kohl Center in Madison. It’s a new concession stand based on a state icon – the supper club. “Food is a big driver of tourism and this is a fun way to get our tourism message and brand in front of a highly qualified audience of potential travelers. They have been a tradition for about 100 years,” said state tourism Secretary Stephanie Klett, who was joined by Governor Scott Walker and another Wisconsin icon – Badger mens’ basketball coach Bo Ryan – to unveil the Travel Wisconsin Super club concession stand.
“Hopefully we can have another great year in the tourism industry, and with the energy we have in this place right now, I think that’s a definite,” said Ryan, who’s been featured in Wisconsin Tourism television ads.
The stand is located outside of Section 112 at Gate C and evokes the supper club look and feel with a reclaimed red oak counter top with red vinyl tufted upholstered front, cedar shake shingle roof, pendant and overhead mood lighting, and decorative ceiling panels. Rotating menu items will include classics like pot roast, smoked salmon, beef brisket chili, stuffed shrimp, cheese curds and Friday fish fry. Modifications were made to food service equipment and a deep fryer was added to support the new menu.