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You are here: Home / Badgers / Big Ten Men’s Basketball Tournament has record breaking viewership

Big Ten Men’s Basketball Tournament has record breaking viewership

March 16, 2021 By Bill Scott

The Big Ten Network’s coverage of the 2021 Big Ten Men’s Basketball Tournament became the most-watched men’s tournament in network history and included the most-watched men’s basketball game in network history.

Across the entire tournament on BTN, the total audience grew by more than 14% to more than 5.2 million viewers.  The average audience for each game grew by more than 15%.  The first-round averaged increased by more than 9%.  The second-round average went up by more than 11% and the Friday quarterfinals saw an increase of more than 18%.

Driving the quarterfinal increase was Friday night’s game between Iowa and Wisconsin, which earned 938,784 viewers, the highest-rated game in network history.

 

 

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Filed Under: Badgers, Sports Tagged With: Badgers, Big Ten Conference, Big Ten Network



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