Another major Wisconsin event is cancelled due to the coronavirus pandemic — World Dairy Expo in Madison. Dairy Expo General Manager Scott Bentley, in an announcement posted to YouTube Thursday afternoon

“We had every intention of adhering to our initial communication timeline of July 1st. But an abundance of clarity has been obtained through the public health order Forward Dane, released on May 22, and we have been left with no viable options.”

The announcement said World Dairy Expo “remains committed to issuing full refunds for all payments made for the 2020 show.”

Dairy Expo Board President Bill Hageman said the decision was not what they had hoped to announce.

“However, unwaveringly we recognize our responsibility is to maintain the health of our community, and the safety of all of you as exhibitors, attendees, volunteers and staff, and to adhere to the orders dictated by Dane County through the Forward Dane public health plan, and Emergency Order Number Three.”

World Dairy Expo was scheduled for September 30 through October 3, at Madison’s Alliant Energy Center. The expo annually brings upwards of 50,000 people to the Madison metro area, with an economic impact for the region in the tens of millions of dollars.

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