The Monday after Thanksgiving has become the online retail equivalent of Black Friday, according to the National Retail Federation. Many consumers, who were too busy to shop over the Thanksgiving weekend or simply didn’t find what they were looking for, are looking for bargains on the Internet.
Madison College marketing and retail expert Betty Hurd says online merchants expect a lot of business. “It’s still expected to be one of the top days for Internet shopping.”
Scores of consumers are attracted to the 24-hour convenience of the Internet, and retailers are constantly coming out with different, new, exciting types of online deals for holiday shoppers. “Now we’re looking at free shipping or other things to help people get the product really that they’re looking for.” She says consumers think, “Monday comes around and I couldn’t find what I wanted in the store so I’ll start to look it up online and see what I can still get.”
This year more than half of smartphone owners will be using that device to compare prices and make a purchase online, according to the National Retail Federation.
Cyber Monday is forecast to generate 1.8 billion in sales.