Officials with Milwaukee’s Summerfest want to try out a new schedule next year. Marketing Vice President John Boler says the event will still run for 11 days in 2011. However, there will be no performances on Monday, the Fourth of July.
Boler says both the holiday and the Monday in the event’s run have proven to be frequent problems for attendance figures. Officials believe adding a second Wednesday date at the beginning of Summerfest will actually help boost ticket sales. Boler says a growing number of entertainment-related businesses have been closing their doors on Mondays, since consumers are more often staying in on that night of the week.
Boler says the added day should strengthen the ability to give a high quality product and more flexible dates for festival goers.
About 856,000 people attended Summerfest earlier this year.