Lawmakers call for tourism funding boost

Wisconsin could see big benefits from adding extra money to its tourism marketing budget now, instead of waiting for the next budget. State Senators Jim Holperin (D-Eagle River) and Bob Jauch (D-Poplar) make that argument in a letter to Governor Walker, where they ask...

Looking for a tourism boost

Wisconsin has a $12 billion tourism industry, but a coalition of small businesses say the state could be doing much more to attract visitors. Tourism Federation of Wisconsin president Ed Lump says they want lawmakers to spend an extra $2 million in the next state...

Tracking the changing colors

As the seasons begin to change, state tourism officials are hoping to make it easier for fans of fall color to find out where to go. The Travel Wisconsin Fall Color Report is up and running again this year. Lisa Marshall with the state Tourism Department says it...

Preparing for the fall tourism season

It’s still summer, but the state Tourism Department is already looking ahead to fall. Wisconsin Tourism Secretary Kelli Trumble says the agency is getting ready to roll out their autumn advertising campaign before the end of this month. The effort features the...

A golfing boost to the state’s economy

The Whistling Straits golf course near Sheboygan becomes the center of the golfing world this week, as the PGA Championship comes to Wisconsin. It’s the second time in six years the PGA has brought a major event to the state, and Tourism Secretary Kelli Trumble...

Old World Wisconsin reopens

Just a month after a tornado did widespread damage at Old World Wisconsin, the state historic site is ready to open again. On the night of June 21st a tornado touched down and moved across the grounds of Old World Wisconsin, downing nearly 2,500 trees and damaging...

Trumble expects modest tourism growth this year (AUDIO)

Wisconsin’s tourism secretary expects a modest rebound this year, for one of the state’s most important industries. Department of Tourism Secretary Kelli Trumble says new numbers show the industry saw a decrease in traveler spending in 2009. “The...

Talking the future of tourism at the state capitol

The agency’s Secretary Kelli Trumble calls Wisconsin Tourism a “serious business.” Travelers spend $13 billion in the state, making tourism Wisconsin’s third leading industry. During an informational hearing at the capitol, Trumble testifies...

Funding possibilites for highway maps unfold

A Wisconsin lawmaker wants to save money, and he’s driving at eliminating free state highway maps. In this economic crisis, it’s important to cut corners wherever we can. So says Republican Assemblyman Brett Davis from Oregon. “Obviously we’re...

New tourism spot is out, but where’s the logo?

The autumn tourism campaign is under way, with no sign of the new logo. You won’t find the Wisconsin Department of Tourism’s newest logo — “Live Like You Mean It” — in the agency’s new fall TV commercial, despite autumn being...

Ad campaign begins for autumn tourism

Advertising for the state’s fall season is underway …starting today, the day after Labor Day. Labor Day is widely considered the unofficial last weekend of summer, and now the Wisconsin Department of Tourism is talking about the autumn season....

Labor Day weekend travelers seek deals

Some folks get out for the last official weekend of summer.Labor Day is a week later this year than it was last year. As a result, Triple-A says there will be 15% fewer travelers on the roads, but Wisconsin Department of Tourism Secretary Kelli Trumble doesn’t...

Business down in the Dells, but better than last year

Business may be down in Wisconsin Dells this summer, but that’s okay for many business owners. Tom Diehl of the Tommy Bartlett Show says you can’t compare it to last year, when Lake Delton was dry and it was a catastrophe for business. Compared to 2007,...