Former Governor Tommy Thompson's bid for the White House is a "real long shot," according to UW political scientist Charles Franklin. Thompson ended speculation on Sunday by announcing he's entering the race.

Franklin says Thompson has to be considered a "very dark horse" candidate at this point. However, he says the strategy of focusing on Iowa right now to raise his recognition could pay off. Franklin says it lets Thompson focus on his strengths over a long period of time.

Thompson is hoping for a strong showing a poll due out in Iowa this summer, well ahead of the caucuses next winter. He'll officially kick off his campaign Wednesday. [WIBA's John Colbert contributed this report.]

AUDIO: John Colbert reports (MP33 :36)

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