August 27, 2014

Braun faces uncertain future with endorsements

With Ryan Braun getting suspended for the rest of the season and him admitting to doping, how will this hurt his endorsements and marketability?

Richard Reider, who teaches a sports sponsorship course at Marquette University, says, “I don’t think anybody really knows. When you get back down to it Ryan is still a very young guy. He’s highly marketable. He’s loved by the fans of Milwaukee and he’s got a national following.”

As to how this will affect the Brewers image or fan base, Reider says the scandal won’t “help the team,” but he doubts it will harm the team much as tthey have done a “remarkable” job in engaging the Milwaukee fan base.