The holiday shopping season isn’t over yet, thanks, in part, to the Badgers.
As fans commemorate Bucky’s trip to Pasadena, some retailers rake in a little extra cash. Retail analyst Doug Johnson says thank goodness for the Rose Bowl-bound Wisconsin Badgers. “It’s interesting to see the impact upon continued holiday shopping sales when local football teams continue to succeed.”
The 11-1 Badgers will take on the 12-0 TCU Horned Frogs on New Year’s Day. Johnson says a winning team equals better sales, thereby pumping up profits and extending the shopping season well past Christmas. “Sports paraphernalia is very popular … anything with your favorite team’s logo on it is a very popular gift.”
The Packers are doing better than expected this season, and Johnson says retailers aren’t complaining about those Big Ten Champions in red and white. He says a lot of sports paraphernalia is flying off the shelves.
Johnson says trips to the store are also fueled by gift-returns, trade-ins, and desires to expend those recently-acquired gift cards.