• Home
  • News
    • Politics / Govt
    • Legislature
    • Crime / Courts
    • Health / Medicine
    • Archives
  • Sports
    • Badgers
    • Packers
      • Titletown Report
    • Brewers
  • Contact Us
    • Reporters
  • Affiliates
    • Affiliate Support

Wisconsin Radio Network

Wisconsin News and Sports

You are here: Home / Business / Wisconsin has a brand new brand

Wisconsin has a brand new brand

September 27, 2012 By Bob Hague

Wisconsin has a new branding campaign designed to attract and support business. Billed as “In Wisconsin,” the campaign will be targeted, according to Wisconsin Economic Development Authority CEO, Paul Jadin. “Paid advertisement will begin next week in a wide array of business-focused media in Wisconsin and in neighboring states, particularly Minnesota and Illinois,” said Jadin.

Governor Scott Walker said the campaign’s aim is not only to attract new business, but show support for existing firms in the state. “It’s more than just statistics,” said Walker. “It tells the stories of innovators, of leaders . . . who not only choose to be here, but who choose to continue to grow in Wisconsin. We think that’s a great story.”

Five Wisconsin firms – Trek Bicycle, Schneider National, Rockwell Automation, Organic Valley dairy cooperative and alternative fuels company Virent – are featured in the ad campaign. “We’re excited about the campaign, we’re excited about the brand, we’re excited to be able to tell our story, not just around the world, but particularly to our employers here, to remind them of the good things that are happening right in their own state, and to tell others about that in the future,” said Walker.

Share this:

  • Facebook
  • Twitter

Filed Under: Business, News, Politics / Govt, Top Story



Featured Stories

Bucks hold off Pelicans for 4th straight win

WIAA Girls State Basketball Champions Underway

Wisconsin Volleyball Pauses Team Activities

Big Ten Changes Men’s Ice Hockey Tournament Dates

Marquette earns non-conference win at North Carolina (AUDIO)

TwitterFacebook

Sports Headlines

Bucks hold off Pelicans for 4th straight win

WIAA Girls State Basketball Champions Underway

Wisconsin Volleyball Pauses Team Activities

Big Ten Changes Men’s Ice Hockey Tournament Dates

Marquette earns non-conference win at North Carolina (AUDIO)

More Sports

Tweets by @WRN

Get our news delivered to your inbox:

Enter your email address:

Delivered by FeedBurner

Copyright © 2021 · Learfield News & Ag, LLC