The Milwaukee Bucks unveiled a new visual identity for the franchise on Monday night at a special event at the BMO Harris Bradley Center.
The Bucks are trying to honor their history while ushering the franchise into a bright future.
The Bucks new identity is built around a new color palette and three unique logos that capture the rich heritage of the franchise and region.
The three colors in the scheme consist of what the Bucks call Good Land Green, Cream City Cream and Great Lakes Blue.
The new Bucks identity was created over the past nine months as part of a collaborative effort between Milwaukee Bucks ownership, team executives, the NBA, and Brooklyn-based design firm Doubleday and Cartwright, whose team included Milwaukee-native Justin Thomas Kay, the agency’s managing creative director.
The new logos will be fully transitioned after the conclusion of this 2014-15 season.